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Norman Kay, IBC Shell, IBC Shell Packaging, design obsession, lean production, product design, product development, package design, package development, luxury packaging, consumer packaging, 3D printing, rapid prototyping, cosmetic packaging, fragrance packaging, spirits packaging, liquor packaging, market influencers, creative intuition, strategic spirits Partnership, concept development, marketing innovation, brand development, vodka packaging, whiskey packaging, tequila packaging, wine packaging, craft beer packaging, craft beer design, IDSA, IOPP, ADC, LuxePack, HBA, experiential marketing, packaging awards, design awards, design influencers, design inspiration, Mind Marrow