A singular design can alter the complexion of an entire category.
An exceptional package becomes a core element of your brand.
Properly designed and executed your package will profoundly impact brand identity, product recognition, loyalty, and retention of that loyalty.
And, your package must build, inspire, and trigger the desire of those who will become the foundation of your franchise.

Is the vision of the project and the goals clear...
You should be so lucky.
Have you accomplished this previously...
It’s different now. It’s never the same.

Packaging, sustainability, footprints in the sand
Sequential Overdrive by Norman Kay

Brands needn’t go to market naked in support of our planet’s deteriorating eco-system…

The terms green, sustainable, and ecologically friendly are often misused, and frequently misleading.

Brand owners are experiencing enormous rewards for becoming environmentally responsible.

Brands like Eco-me.com, Aveda and Toms have diligently embraced sustainable accountability.

Our worldview has shifted.

“We didn’t inherit the land from our fathers.
We are borrowing it from our children.” Amish saying

Backdrop:
The term ‘0ff-shore manufacturing’ has become a non-sequitur.
Just as the reference to ‘Global’ enterprise, global anything is stereotyped. Given present day quantum real time communications, technological applications, and ‘fast-first move; this planet has morphed into a sprawling neighborhood.
We have gone from Magellan to the Concorde to ‘across-the-pond’ to Nano lickety split!

I am referring to the USA and Western European neighborhoods. We surely manufacture only a fraction of our past output. No longer a trend, this has become a slide, a slippery slope.
So the term off-shore is superfluous.

Have you gone shopping to check on your brand recently?
Seems like a sensible thing to do. After all, its holiday season and you most likely want to assess how your product measures up at retail.
You’re not just taking up shelf space are you?
As a matter of thought; why would anyone want to purchase your product for themselves or for gifting? Is it such an obvious question? To you perhaps. Given your media spend, the PR push, the on premise surge, and all that ‘buzz you have created on the net, the question seems trite.
Maybe.

I’ll get to the point.
You’ve gone to a bit of trouble surrounding your brand with a package and, most probably, you have added a gift or some glassware to sweeten up your holiday offering.

Our current lifestyle is pressuring consumers to make quicker decisions at the point of purchase. Raising a family, working, exercising and down-time absorb the time allocated for shopping. Our sensory filters are tighter, less gets through, and it takes an extraordinary package to trigger the consumers’ attention. With approximately 4 seconds to capture that shopper’s eye, the package must have phenomenal impact, brand recognition and instant engagement or you’re runner up.