IBC Shell

What Would Google Do?

Author: Jeff Jarvis Publisher: Harper Collins Publishers

Jeff Jarvis offers an insightful view into the world of Google, the fastest growing company in history. WWGD explores the infinite possibilities that Web 2.0 provides to the networked world, and Jarvis guides us through Google ‘think,’ Google rules, and the radically unique aspects of the Google platform.

I heartily recommend the book. Jarvis’s narrative is crisp, inviting and convincing. Regardless of the size or nature of your business, you have to grasp the vast influence that Web 2.0 represents and the effect it has on your future.

Selections from the author’s work

Exit mobile version