A singular design can alter the complexion of an entire category.
An exceptional package becomes a core element of your brand.
Properly designed and executed your package will profoundly impact brand identity, product recognition, loyalty, and retention of that loyalty.
And, your package must build, inspire, and trigger the desire of those who will become the foundation of your franchise.

Is the vision of the project and the goals clear...
You should be so lucky.
Have you accomplished this previously...
It’s different now. It’s never the same.
Do you have assurance and insurance from your peers...
What’s your deductible?

Kay’s Law suggests that “What can go wrong during the process is never as previously experienced or anticipated, and the snag resides within a familiar set of assumptives.”

So let’s examine a pragmatic path that I call
Six Degrees of Preparation

‘Six Degrees of Preparation’ is a pilot’s checklist for package development. It’s a guide to supplement your existing format, your intuition and your prescience. The successful conclusion of any project sits with you the pilot, and your skill in managing the team and the process.
Your package is a vital ingredient of the consumer experience.  Delivering on that experience and creating uncontested market space is the job at hand.

I look forward to discussing your success stories.

Norman

Norman Kay
CEO, IBC Shell Packaging