Our current lifestyle is pressuring consumers to make quicker decisions at the point of purchase. Raising a family, working, exercising and down-time absorb the time allocated for shopping. Our sensory filters are tighter, less gets through, and it takes an extraordinary package to trigger the consumers’ attention. With approximately 4 seconds to capture that shopper’s eye, the package must have phenomenal impact, brand recognition and instant engagement or you’re runner up.

Our current lifestyle is pressuring consumers to make quicker decisions at the point of purchase. Raising a family, working, exercising and down-time absorb the time allocated for shopping. Our sensory filters are tighter, less gets through, and it takes an extraordinary package to trigger the consumers’ attention. With approximately 4 seconds to capture that shopper’s eye, the package must have phenomenal impact, brand recognition and instant engagement or you’re runner up.

Package designers face the challenges of overcrowded shelves, an array of competitive options, private labeling, an indistinguishable sea of skus&flavors, substitute categories and, as usual, cost constraints – do more with less.

Marketing invests significant time and funds developing the brand’s personality, its heritage and its authenticity. Advertising, PR, social media, and events have conveyed that message. It’s essential that this energy has continuity and intensity at the point of purchase where your package must clearly translate and reinforce that imagery.

How do you successfully execute this final touch point within your brand’s unique voice?
How do you maximize package impact, thereby retaining loyalty and persuading transition from brand Y to your product?
How do you close the deal? – All within a synapse!

First of all, you do it in an environmentally sustainable manner!
Our company is committed to global ecology and the preservation of our ecosystem.
We urge you to adopt environmentally prudent, sustainable packaging utilizing recyclable materials and clean production processes. http://tiny.cc/4k32p

You do it by creating emotional, evocative connections with the shopper.
Engage the eye with color, typography, photography, neoteric shape&structure, and a myriad of extraordinary, available decorative techniques.
Ignite touch with material, texture and laminations.
Amp up your tone with a stunning narrative.  Use the power and magic of words to amplify your remarkable message.
Provoke scent with micro-encapsulated scented coatings.
Technological innovation brings light, sound and movement into the equation for reusability and special edition packaging.
Embedding QR (quick response) coding to initiate mobile apps leverages your package’s reach.

You cannot do everything.
You can’t afford everything.
You wouldn’t want to do everything.
And the package surface does not allow for everything.
Today’s value and simplicity consciousness translates into doing more with less. A clean, uncluttered presentation amidst this crowded environment is an intelligent approach.
It’s wise to execute the design without appearing to be over the top or wasteful. Size matters. Do not oversize your package. 

The success of your brand is heavily dependent upon the environment surrounding your product. Your package at this final touch point must be building, revitalizing, and winning the confidence of the consumer.

Answer me this: how many packaging designers does it take to light up a shelf?